"We descendants of youkai, when we are overwhelmed with the desire to be united with a human we love, sometimes resort to preying on or killing them. If we did that, we'd disappear, wouldn't we? That's why we embrace them." Tsukumo University is attended by half-human, half-youkai students. Human freshman Minoru Satono is troubled by aggressive club recruitment when he is rescued by a white-haired half-youkai. This man is Yuki Himuro, the only male in the Yuki-onna (snow woman) tribe! Yuki hides his face with his long hair, and no one knows his true identity, but in the brief glimpse he gets when Yuki rescues him, Minoru can't help but exclaim, "Beautiful!" From the very next day, Yuki's passionate courtship begins...?